It's exclusive to HSN until April, and at a special price today. And, it's limited edition, so don't wait if you want one.
ETA: My order, placed about 11:30 a.m. EST, is on backorder - delivery on 2/16. Sad about that, but glad I'm going to get it.
(Important note: I'm not sponsored by Singer or HSN, just like sharing a good deal with you when I find one!)